Sales & lead gen track

A lead generation VA who keeps your pipeline full — every week.

List building, enrichment, outreach and CRM hygiene, run as a weekly production system with numbers on a scorecard. Not a burst of leads — a pipeline that doesn't go quiet.

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What does a lead generation virtual assistant do?

A lead generation VA builds and works your top of funnel: researching prospects that match your ICP, enriching and verifying contact data, running outreach sequences, qualifying replies, and keeping every touch logged in your CRM. AI tooling changed the economics of this role — prospecting tools, enrichment APIs and AI-drafted personalization let one specialist produce prospect volume that used to need a small SDR pod. Your job shrinks to one thing: taking the qualified conversations.

Off your plate

Pipeline work, owned weekly

ICP-matched prospect research and list building
Contact enrichment and email/phone verification
Outreach sequences: email, LinkedIn, and follow-up cadences
AI-personalized first lines that don't read like AI
Reply triage and lead qualification against your criteria
CRM pipeline hygiene — every stage current, no stale deals
Competitor and market research briefs
Weekly pipeline report: added, contacted, qualified, booked

The AI edge

Volume without the spray-and-pray

01 / SOURCING

Prospecting at scale

Apollo, LinkedIn Sales Navigator and enrichment tools surface hundreds of ICP matches a week; your VA curates the ones worth your time.

02 / PERSONALIZATION

AI-drafted relevance

ChatGPT and Claude turn a prospect's site, posts and news into personalized openers — reviewed by a human before anything sends.

03 / DISCIPLINE

Sequences that finish

Most deals die on follow-up three. Automated cadences plus human judgment mean every prospect gets the full sequence, every time.

Not just placement

Lead gen is a numbers game — so we manage the numbers.

Prospects added, contacts made, replies, qualified conversations: your account manager reviews them weekly and adjusts the playbook with your VA.

DraftBoard-matched for autonomy and inventiveness — prospecting rewards both
Weekly scorecard on the four pipeline numbers that matter
Playbook iteration with your account manager, not on your calendar
Scale to a full outbound pod under one manager when it works

Where this role fits

Appointment Setter Email Marketing Data Entry For Real Estate For Insurance

Questions, answered

Hiring a lead gen VA

Q1How is this different from buying a lead list?

A bought list is stale the day it arrives and matches nobody's ICP but the seller's. A lead generation VA builds lists against your criteria, verifies every contact, personalizes outreach, and works replies until they become conversations. You own the asset — the data, the sequences, the learnings — permanently.

Q2Do they use our tools or bring their own?

Yours first — your CRM, your sending domains, your sequencer — so everything stays in your control. If you don't have a stack yet, we'll recommend a lean one (typically CRM + enrichment + sequencer) and your VA sets it up as part of onboarding.

Q3When do we see results?

List building and infrastructure take the first 1–2 weeks; expect the first qualified conversations in weeks 2–4 depending on your market and offer. The weekly scorecard makes progress visible from day one, so you're never guessing whether it's working.

A pipeline that fills itself weekly.

Book a free 20-minute discovery call. We'll map your ICP and outreach channels and match a lead gen specialist within 7–14 days.

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Free 20-min callNo contractsReplacement guaranteeMatched in 7–14 days